reporters should research

I saw this article (http://thescotsman.scotsman.com/features/They-wear-it-well.5941720.jp) in the newspaper over Christmas and thought the reporter was a bit of a dufus. In the actual newspaper they were highlighting "Why do popstars name-check their favourite brands?" suggesting it was cause they really loved fashion...I guess they hadn't heard of the Kluger Agency...http://klugeragency.com/